We get it- the world is completely digitalized now, and everything can be done with the help of a gadget and good Wi-Fi. But, whoever said offline marketing has to die for online marketing to get all the hype? Absolutely no one!
If you're a small business, the chances are that your community will bring you the most success and help you flourish. So why leave out some good old fashioned marketing tactics while promoting your business?
Get ready for the nostalgia because we are about to take you on a ride back to the most popular marketing techniques before social media marketing became mainstream.
1. Business Cards!
Unsplash | Be creative and unique!
Now, we ask you- when did hand out business cards stop being highly professional, and not to mention it, absolutely classy?
It's instant marketing if you ask us. See a potential customer? Hand them a card. See a potential investor? Hand them a card. It's literally that simple- and they don't even cost much!
When designing yours, make sure that it looks professional but also unique and inviting. Don't forget to mention all the important details like your name, business name, business logo, business address, your position, phone number, and email address.
2. Brochures and Flyers!
Unsplash | Make sure your designs stand out!
Whatever happened to those eye-catching flyers and brochures that businesses were so keen on investing in?
When you put something on the internet, potential customers will likely scroll by without even noticing it. But, if you hand a well-designed flyer to a passerby, they're bound to give it a peek.
Now, take it up a notch and attach some sort of a coupon to the flyer and watch how business peaks over the following weeks.
3. Word-of-Mouth Marketing!
Never forget that the best promoter for your business is a satisfied customer. This is a powerful tool because the better product and customer service you have, the more likely you are to set off a chain reaction.
That said, there are a couple of ways that you can still encourage the boost of your business' reputation, such as:
- sharing customers' reviews
- creating a rewards program
- asking regular customers to recommend your business to friends
Create your personal team of brand ambassadors, and watch as your business takes the community by storm!
4. Community Networking!
Lastly, as we mentioned before, most likely, it will be your community that helps you flourish. So, you might have to step out of the office every now and then to promote yourself at community events. Such opportunities are the best ways to meet new people, spread the word out about your business, and show the people the face behind the company. If you come across as a good person, people are likely to give your business a try, too.
Unsplash | Networking opens new opportunities
Bottom Line
Small businesses need all the help they can get to keep running and keep business doors open, especially in these uncertain times. Hence, it would help heaps if you make a note out of the OG's diaries and give your business the push it needs with offline marketing.