Social media platforms are a great way for real estate agents to get more attention, build a brand, and spread awareness with a little time, effort, and creativity. As a real estate agent who knows how to market themselves online, you can become a successful renowned agent with the best houses in your portfolio. Social media can be a great platform that can be a great dialogue, share advice, and forge an ongoing relationship with buyers, sellers, and renters.
How do you do it?
Archicgi/ Pixabay | Based on the previously noted NAR study, Facebook (97%), LinkedIn (59%) and Instagram (39%) are most realtors' top picks
Start a two-way conversation
Rather than just selling the property, aim to connect with potential buyers on a personal level. Social studies have found that potential homebuyers find menial appeal in constant social promotions that don't give out much information. Instead, they find it to show a lack of understanding of the target audience. Since most buyers search for information, savvy real estate agents use social media to walk everyone through the process and create a stronger bond with their clients rather than constantly pitching sales. Furthermore, with a two-way conversation, the audience becomes a key creator of the shared experience and starts viewing the property as their own home.
Forming such relationships can take many forms through Twitter hashtags, Facebook Q&A sessions, virtual open homes, and Instagram live or polls.
Promote the town, not just the property
Kipp Bodnar/ Getty Images | Facebook is an excellent tool for real estate professionals
Property seekers always want to know the good and bad before confirming their deal. In fact, people frequently ask real estate agents about the area, town or city and bond with their neighbors before moving in. Social real estate blogs simply give buyers basic demographic statistics through sugarcoated language and pictures. Instead, to get more attention, you can use your social media channels to provide potential clients with a far richer understanding of the marketing and being honest about the neighborhood. Use handles to promote your listed properties and get more retweets and shoutouts, helping you reach more followers.
Focus on quality content
Quality content is the main key to getting your business more followers on social media. To achieve this, you can use the basic demographics that attract millennials and Gen Z with inventive leasing offices and capturing memorable moments. Video content has been proven to increase engagement with followers, give them a realistic overview of the product and enable them to get to know the properties or the realtor. Lifestyle content is generally the most effective content you can make to show what your life really is and give followers a chance to easily engage and get to know you.
Post consistently
Constant Contract/ AdobeStock | 77% of realtors actively use social media for real estate in some way, shape or form
A successful social media for real estate strategy is to stay in consistent contact and create enough interactions with your audience to get to know you as a real agent without overwhelming them to the point they tune you out. Channel your creativity and authenticity when posting on social media since people want to get the real you and not just insights into your business offerings. You can break your content into three different types: time-sensitive or promotional content, informational content, and entertainment, such as a review post or previous client feedback or even viral posts surfacing on the internet.