Are you ready for a cuteness overload? Because our list today is the cutest you can imagine! Ava and Leah are the Clements Twins and their beauty is almost otherworldly! They have taken over the world of fashion by storm and their faces already adorn magazines and the Social Media, of course! Their Instagram account counts more than 500K followers and if you want to know how they do it, then stay tuned till the end! Jaqi, their loving and supporting mother – who is also their career coach - reveals her secrets on how she became an Instagram expert for the sake of her little princesses!
Four & a half weeks early
There is nothing that shouts personality more than the statement a child makes when it comes earlier than expected! Jaqi Clements says she now knows why giving birth four and a half weeks earlier makes total sense to her given the gorgeous twins' character. They love making an impression, appeared out of the blue, and changed lives forever! Every child does that pretty much, yet these two little princesses are busier than normal!
Born to be the center of attention
Just look at their photo only a few weeks after their arrival in our world! What can we say that could describe their striking looks? Everyone had noticed from the start: the two little ones looked already gorgeous and it was only a matter of time until they were going to steal everyone’s heart away! The symmetry of their faces, their silky hair, and huge, emerald eyes were setting sail for a life of admiration!
Everyone agreed
If you encountered these little ones on the street, what would your first impression be? Jaqi revealed that she used to get the same compliments and suggestions by everyone who met the girls, even strangers on the street: that they were gorgeous and she should consider modeling! To be fair, even if we did not know their amazing story, that would be our first reaction, too! A career in fashion seems to be the way for these two cuties.
Jaqi was convinced but...
Jaqi, like any other mom, really wanted what is best for her children. And everyone’s opinion seemed to be focusing on her giving a go at modeling with the gorgeous twins. So, even though they were still toddlers, the little ones had their first contract with an agency. But Jaqi was also a mother of a two-year-old son and the burden for her turned out to be too much. A mother of three and a mother of two models? And so it only lasted a couple of months.
Your typical family
Jaqi and Kevin just wanted to be average parents. There's nothing they'd want more than to lead a normal life with their three children as one, big, happy family! The lovely couple was not tempted by the glamorous life of modeling; they thought that they should follow whatever they deemed best for their little ones, taking into account their wishes and dreams. At that moment, Jaqi was not yet ready to pursue the twins' modeling career and they still could not express their take on that.
What were the twins' dreams?
Jaqi’s schedule as a mother of three was already too much to bear. If you were a mother – even of one, we daresay - then you know exactly what we are talking about! Her ever busy program made her leave behind the idea of modeling, yet the little ones had already tasted what it was like for a few months and were not sure about letting it go! Jaqi wanted to be careful as she had to be their career coach from an early age!
When is the right time?
Parenting is not easy. No one tells you what to do when to do it, what the right thing is, and how you recognize right from wrong! Jaqi and Kevin did not have a clear answer when it came to the little ones career management for it came so soon. The toddlers could not even speak properly, let alone decide for their own fate, and so the couple needed to somehow balance between their doubts and their children’s wishes!
The time had come!
It was at the dawn of their seventh birthday when Jaqi and Kevin decided to have the talk with Ava and Leah. They had already ventured into dancing and they loved their time at the local gym swimming! Jaqi thought that she could inform them about the opportunity of engaging in modeling as well. Of course, the two of them could decide on their own whether that was something they were interested in or not.
They only needed one word
Jaqi knew her presenting the idea of modeling to them would not be something the twins would ignore. They always loved to be the center of attention! They would never miss the chance to perform, especially when it came to their lovely dance moves, in front of anyone and everyone. So when she asked them about their thoughts about re-entering the world of fashion designers, they, like true twins, said yes in one voice!
What a coincidence!
Clements and their neighbor happened to have their needs aligned! Jaqi stated that it was exactly the start they were hoping for and we can imagine that this must have been mutual for the neighbor as well. The gorgeous girls needed a few new photos for their starting portfolio and their neighbor had just opened a children’s boutique! This is what we call a win-win situation, folks! A photoshoot worked perfectly for both sides!
Mom was the first agent
Getting your girls into the world of fashion is not an easy task to do as a mother, especially if you are – as you should be – concerned about the development of their personality. So, for Jaqi, tons of makeup and clothes that were not supposed to be worn at their age were out of the question! As she said, she gave their hair a little shape, used a tiny bit of blush, and started taking pictures out on their own garden!
Modeling does not happen in a day
In case you are thinking that being a model is just about posing in front of a camera, you really are mistaken! Especially when it comes to children posing as models, things are even worse! Models get to learn how to pose in order to produce the best results and when you are trying to teach little playful creatures, then you need to double your efforts - much more if we are talking about twins!
Back in business
So the photoshoot training went on and all the family came together to support the modeling lessons outdoors - sounds like a great opportunity for some great family photos! And then, it was time for the girls, who were ready to take the world by storm, to find an agency and get back into wearing their fashion designer dresses looking stunning! Jaqi was quite worried since it had already been six years since their last try but all of her past contacts were more than willing to meet the girls again!
The Barbie Audition
Things got a little bit tricky for the little beauties when mom Jaqi received a phone call on her mobile! It was one of the agencies informing her that the lovely princesses had an audition for a Barbie campaign the next day! Little did the agency know that Ava and Leah had already auditioned for the campaign but through their other agency. It seems that there was no problem with them collaborating with both agencies after all!
Instagram on Fire!
Mom Jaqi is a modern mother. She lives in the now and knew that Social Media marketing is probably the key to success for the little ones, rather than just your typical photo album. So she created an Instagram account for them where she was posting their photos. She could have never fathomed, though, that her princesses’ faces would set Instagram ablaze, reaching more than 300K followers in just a few days! Beat that, Kardashians!
What Jaqi learned
If anything, Jaqi was involved with Ava and Leah’s reputation management and she tried her best to attract followers that might breed possible collaborations in the future. She had to implement a few strategies in order to maximize the little ones’ popularity although, with faces like that, it was not a big deal. However, she learned valuable lessons that she now shares with whoever feels like trying their fate in the socials: Never save on your photographer! Use the best to get the results you're aiming for!
Blessed with lucky sevens
A mother’s gut is almost never wrong! Jaqi, who, as we revealed earlier, is quite an astrology fan, had a hunch about 2017! She knew something great was going down for her family as a whole, not just the girls! The famous mother of three has number 'seven' as her lucky number, and she is gorgeous herself much like her three beautiful kids. Luckily enough, 2017 was going to be the family’s year, and they could thank their lucky stars!
It runs in the family
If you take a look at the parents, you'd realize why all of their children look this gorgeous. And we are not just talking about the girls, but about their big brother as well! Chase has actually scored the same agencies as Ava and Leah have and it seems that he also has another calling. Chase loves acting! He might have not appeared in a full movie yet but he has been in a few commercials!
What a success!
Once the two little beauties showed themselves in the industry, everyone ran towards their stunning light! The job offers came one after another to a point when Ava and Leah had six job offers in only a week’s time! Talking about the way to build your legacy from a very early age! Not only were the two girls more professionals than some of their adult fellows but on the contrary, they could not get enough of their occupation with modeling!
Not everyone is to be trusted
The world of fashion, of course, is not just a fairy tale even if we are talking about children's’ fashion. Yes, the photoshoots are cute and the little ones must be having the time of their life while posing in their nice clothes and designer shoes, but Jaqi is actually exposing the ugly side of all this as she experienced it through the years. In her blog, she mentions how she got tricked more than once and advises everyone to not be gullible with strangers’ intentions!
Better safe than sorry
Jaqi is not an experienced agent or had any connections with the fashion world before. She is just the mother of two gorgeous girls who were too beautiful not to try modeling! So, she really needed guidance from the experts many times. As the dynamic person that she is, she never left anything to chance and even if her feeling was warning her about a few shady people, she always did her research; alone, if she had to! Who knows, after this experience, she might become a career coach!
Traffic in LA
There is also something about the family’s daily life that might have made many other parents turn away from having their children following their true calling and that is… traffic in central Los Angeles! If you live in LA, then you know what we are talking about. The little ones might enjoy their hobby and Jaqi might be a proud mother that wants what brings a huge smile to their faces, but driving in traffic for more than five hours at least two times per week is a torture!
The backlash
The traffic can be a factor but what is the most difficult thing to bear is the negativity Jaqi receives in many comments. Being her family’s media manager is not easy! She has to face criticism and there are days when it is difficult for her to overcome some of the meanest comments. However, she keeps on being there supporting the princesses to do what they love and at the end of the day, she reminds herself to take a step back and throw negativity out the window!
They are nothing but!
Discussing into more detail some of the comments Jaqi receives on Instagram on a daily basis, she says that there is a recurring pattern. Many people are telling her that the little ones appear to be sad in many of their photos. There are also quite a few that read this as a sign of them being forced to model at such a young age. Nonetheless, Jaqi reminds them not every photo shoot for kids’ fashion is a playground and professional photographers are in charge of the poses.
What's Jaqi's take on makeup?
As you might have already gathered, many comments engage in a public discourse with regard to the girls’ age and the use of cosmetics. Some of them do not mind it, yet there are quite a few others who keep a fierce stance when it comes to the girls being exposed to the makeup world from such an early age. Nevertheless, Jaqi is adamant about it. She does not want the girls to look anything like their age but she understands that there will always be image experts in the photo shoots.
Let them be themselves!
Jaqi might be very good at leaving all the negativity behind at the end of the day, yet there is one comment that apparently really gets to her! She has revealed that she tends to get very angry when she reads the “let them be kids” kind of comments and so do the girls! As she has stated often, modeling is something that the girls love to do and they were never forced to do it. As a mother who cares about their well-being, Jaqi is happy when they are happy.
Modeling is not just what they do
The little ones are just too young to leave it all behind for a modeling career and they are not willing to anyway! When they are not modeling, the twins love to lead a normal life and they most certainly act like any girl of their age would. They dance like they always did, play around even during photo shoots, even fight with each other or their older brother! They've gotten used to the spotlight and the cameras when they were dancing, anyway!
The perks of having two models at home
Yes, every day must be exhausting for Jaqi and Kevin. Having to drive the little ones around central LA is not an easy thing to do after a full day at work. Imagine what it feels like if they need to travel around for the purposes of a photo shoot! However, the family turns the situation into their favor! They say they always enjoy a road trip together. It gives them the opportunity to spend more quality time as a family as well as meet new friends!
Social Media marketing is not that bad
If you do not know how Social Media marketing works, let us enlighten you about why the little ones must be loving it! Since they have reached a jaw-dropping amount of followers, many clothing companies are sending them their products in order to check them out and maybe post a few photos of them using the products. In this way, the little ones get exciting presents every other day and the brands are getting the cutest ads!
The key to becoming Instagram queens
Let’s be honest! Opening an account and posting photos of yourself is not going to get you 500K followers no matter how charming you are! Especially if you are not already working for an image consultancy firm or have studied enough to become a Social Media expert! Jaqi knew very few things about it as well, yet she had really put an effort into doing the best she could to help promote the girls' work. Now, she is ready to provide us with her insights!
Rule #1
If you are out there to conquer the Social Media by storm as well, then you might need to have a look at what Jaqi learned from all of this! Her rule of thumb is not to be excessive with posting - and we tend to agree! Choose quality over quantity if you want to be remembered as exquisite and not merely a babbler! You do not need to upload every photo of your iCloud in order to attract attention. Just do it with style!
Rule #2
Do not forget that flooding your posts with hashtags might not exactly get the results that you want; it might even bore your followers! Jaqi revealed her own strategy when it comes to hashtags; she is following the steps of the girls’ 'colleagues!' Jaqi is browsing through other little models' accounts and copies or uses similar hashtags. In this way, she doubles the chances of the girls appearing on the screens of people interested in kids’ fashion! Way to go, Jaqi!
07/07/2010
Some of you might believe in signs, others might be quite skeptical when it comes to astrology. Jaqi, on the other hand, is quite the fan of astrology and as she has stated, 'seven' is her lucky number! Just imagine the smile on her face when she realized her little princesses were ready to arrive on the seventh day of the seventh month in 2010! We bet she felt that this could not be a coincidence for her lovely family!