Female celebrity businesses are flourishing in various industries, and they're changing the way we view entrepreneurship. These stars are not just focused on their talents in front of the camera or on stage. They are building empires that reflect their passions and values.
From beauty and fashion to wellness and food, female celebrities are proving that they can dominate in business just as much as they do in entertainment. Here are some of the most successful female celebrity businesses out there:
Selena Gomez: Rare Beauty
Launched in 2020, the line promotes self-expression and self-acceptance, focusing on inclusivity in the beauty world. Rare Beauty challenges the standards of traditional beauty by embracing individuality.
Selena wanted to create a brand that highlights what makes people unique rather than trying to change or hide it. Rare Beauty has resonated with millions because of its messaging and its high-quality products.
Beyoncé's Ivy Park is One of the Most Successful Female Celebrity Businesses
Sure! Beyoncé is known for her commanding stage presence, but her influence goes beyond music. Her activewear brand, Ivy Park, reflects her vision for empowering women through fashion. Launched in partnership with Adidas, Ivy Park combines high-performance athletic wear with street style.
Beyonce / IG / Beyoncé has always been a symbol of female empowerment, and Ivy Park follows that philosophy by creating pieces that allow women to feel strong and stylish.
From sleek leggings to statement hoodies, the collection caters to women of all shapes and sizes. So, Ivy Park is not just a clothing line. It is a movement that encourages women to embrace their power and strength, whether in the gym or in everyday life.
Jessica Alba: The Honest Company
Jessica Alba's journey into business began when she became a mother and realized there were limited options for safe, eco-friendly products for families. This led to the creation of The Honest Company in 2011, a brand focused on clean, sustainable products ranging from baby care to household items.
Alba's commitment to transparency and quality has been key to her brand’s success. She tapped into a growing market of consumers who prioritize both safety and sustainability, and The Honest Company delivers on both fronts.
Jennifer Garner: Once Upon a Farm
As a mother herself, Garner wanted to provide fresh, organic food for children, which led her to co-found this organic baby food company. Once Upon A Farm is committed to providing nutritious, farm-fresh options for children, made without preservatives or additives.
Garner's hands-on approach to Once Upon A Farm has been key to its success. The company’s mission is to make high-quality, fresh food accessible to all families, offering a healthier alternative to processed snacks and meals for kids.
Kylie Jenner: Kylie Cosmetics and Khy
Kylie Jenner revolutionized the beauty industry with the launch of Kylie Cosmetics in 2015. Her lip kits became a cultural phenomenon, selling out within minutes and launching her into billionaire status.
Kylie Cosmetics was built on social media, with Jenner using her massive following to promote her products. The brand's success has paved the way for other social media influencers to create their own beauty lines.
Kylie / IG / Kylie Jenner’s brands Khy and Kylie Cosmetics are the thriving female celebrity businesses out there.
Beyond makeup, Jenner has expanded her business empire with her latest venture, Khy, a fashion brand launched in 2023. Khy offers stylish and affordable clothing that reflects Kylie’s bold and trendy sense of fashion.
Patti LaBelle: Patti’s Good Life
Launched with a line of pies in partnership with Walmart, Patti’s Good Life has expanded to include a variety of desserts and comfort foods. Patti’s pies gained viral fame, largely due to a fan video that sparked a social media frenzy, driving massive sales.
However, what sets Patti’s Good Life apart is its connection to LaBelle’s own love of cooking and sharing meals with family. Her products are made with a focus on flavor and quality, offering the same comfort and warmth that LaBelle herself exudes.